I never let my schooling interfere with my education.
It was the 60s and Coca Cola decided to create an innovative and captivating advertising. In a Venice decidedly less crowded than today (hence the banal analogy with today's square), large quantities of birdseed (pigeon fodder) were distributed on the “masegni” of St. Mark's Square to form the large print “COCA COLA”.Telegram to The New Yorker when arriving in Venice:
STREETS FLOODED. PLEASE ADVISE.